Digital campaigns compared to billboards or even print ads not only have the power to reach wider audiences but also reduce the campaign costs. The focus on social media by political parties at election time, therefore, is hardly misplaced.
'After days of waiting in uncertainty and anguish, I was finally going home.'
UPI transactions are growing faster, but wallets remain relevant for those without a bank account and seeking cashbacks.
'There were any number of Congress leaders who disliked Sonia Gandhi, but they were very close to Ahmed Bhai and he would listen, and give a shoulder to cry upon.'
'I went through a phase of disillusionment but took things in my stride -- the good and the bad.' 'In this profession, it's more magnified because we are in the public eye all the time.'
If everybody is 'working' from home, then how has TV consumption gone up? Who is making all that gourmet food being posted on social media?
References to the stock market occur in popular discourse only when the market is overheated and normal middle class people are entering stocks with an unhealthy short-term perspective, says Devangshu Datta.
An e-mail becomes the 'first impression' of an individual, a professional, or of a company.
'With increasing use of social media for instant communication, the armed services better find a quick solution to the new challenge they face or else continue to remain on the back foot despite doing sterling work in combating the proxy war in Kashmir.'
'If Khan Market today -- a neon-drenched spectacle of blingy shops and pricey eateries -- is what it is, it's not due to the dramatic shift in political dispensations, but because free-market India is another country,' notes Sunil Sethi.
The revival of feature phones in India is driven by low-cost access to the internet, but the 'dumb phones' are learning to get smart and create a niche, says Veer Arjun Singh.
The Pakistan High Commission staffer, who was detained for his alleged involvement in an espionage ring, belongs to the Baloch regiment of Pakistani Army and was on deputation to spy agency ISI since 2013.
'Restrict the amount of time you spend on social media.' 'We have people who are glued to it from morning to night, which is certainly not what we recommend.' 'And do not take the stuff that you read on WhatsApp as sacrosanct.' 'A lot of it is absolutely nonsense.'
It has suggested OTTs be subject to the same security requirements that a traditional TSP has to adhere to.
The journey of getting used to a new way of life -- without domestic help, without the necessity of dressing up to step out and just staying cooped up indoors -- has been out of the ordinary, equal parts good, bad and ugly.
A pistol of 9 mm calibre, laptop, mobile phones, USD 2,000, 13,000 in Bangladeshi currency and Indian rupees were recovered from him.
'In this spirit of camaraderie between professional and non-professional football, we have decided, as a team, to give up part of our Euro 2020 qualification prize money.'
More opportunity awaits in India, thanks to decent economic growth with a rising middle class that's just discovering the web through smartphones
Rediff.com's Love Guru has answers to all your relationship problems.
'It all runs on sugar-coated lies. If I like something, I will want to believe it.'
Blind categorisation of OTTs with TSPs is damaging as the two are fundamentally different. It is naive to claim 'same service, same rules' when the services are so utterly different, says T V Ramachandran.
Blind categorisation of OTTs with TSPs is damaging as the two are fundamentally different. It is naive to claim 'same service, same rules' when the services are so utterly different, says T V Ramachandran.
It was only in April that the social networking giant announced the move to a separate app.
Parvathy Nair's poem about the little girl who went to graze horses and never returned has moved many Indians to tears.
Six working professionals tell us how they balance time between work and family.
Your content is the key to getting likes on Facebook, whether it's for a brand or an individual, says Zafar Rais, founder and CEO at Mindshift Interactive.
13 persons were picked up by the Special Cell after a late night operation on Tuesday. Of them, three -- Sajid, Sameer Ahmed, and Shakir Ansari -- have been arrested, four let off and six are still being questioned by the investigators.
Rajya Sabha also rejected an opposition sponsored motions to send the bill to a select committee of the House and for making triple talaq a civil offence with 100 votes against it as compared to 84 in favour.
Like China, India needs to encourage 'hacker clubs' in view of the challenges of virtual terrorism, says Lieutenant General Prakash Katoch (retd)
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In a weekly chat with readers, Rediff.com's Love Guru offers relationship advice.
Use the first one hour of your day to review your pending tasks and finish them.
Activist, motivational speaker and acid attack survivor Laxmi Agarwal talks about her 'not so glamorous life', daily struggles and how she's preparing herself for the future.
Slowing funding cycles for early-stage companies, freshers opting for more established firms, and many opting for places with better infrastructure are slowly taking away Koramangala's tag of 'India's Silicon Valley'.
The mobile gaming has quickly taken over the market share from PCs, as users now have shifted to smartphones and tablets to discover new and engaging content.
After 40, getting into a romance is like batting your eyelashes at an approaching SUV before throwing yourself under its wheels, says Mitali Saran.
The two Indians, who were not identified, have been taken to a military camp for questioning, The Nation quoted the police as saying.
Journalist Anita Saluja was one of the last persons to meet Sushma Swaraj on August 6. She spent nearly an hour chatting with the late leader, which is why her sudden death later in the evening came as an unexpected shock for her. She talks to Savera R Someshwar/Rediff.com about her association with Sushma Swaraj over the last few decades.
Stay ahead of the game; learn the tricks from Ecom king Jack Ma.
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